🔍 The proposal standardizes the rules regarding the use of personal faces, names, and voices, allowing for the creation of digital replicas in news, public affairs, sports broadcasting, documentaries, or biographical works, provided that consent is obtained from the relevant individuals or rights holders. 🔍 The anti-fraud bill essentially normalizes right of publicity laws, which vary by state and target the use of computer-generated replicas of deceased individuals. 🔍 There are concerns within the music industry about the fragmentation of right of publicity, potentially making it difficult to protect artists' public rights across state lines. 🔍 Industry organizations and law firms are responding to this proposal.

The Recording Industry Association of America (RIAA) urges the government to add AI voice cloning to the piracy regulation list due to concerns over copyright infringement. Websites like Voicify.AI have been accused of encouraging unauthorized use of celebrity voices for cloning, infringing on copyrights and the right of publicity. AI voice cloning has garnered widespread attention over the past year, sparking debates about copyright status. While AI's impact on the right of publicity raises concerns, legal approaches remain uncertain.